Facebook is an enormously powerful corporation, harnessing both the self-disclosed and gleaned personal data of almost 2 billion people. Its user-base is larger than the population of any country. The company is all pervasive online, tracking and profiling users and non-users alike. Cracking the Code looks at the insides of this giant machine and how Facebook turns your thoughts and behaviours into profits—whether you like it or not. And it's not just a one-way transaction either. Cracking the Code also explains how Facebook uses vast troves of web data to manipulate the way you think and feel, as well as act—all in the sole interests of Facebook, masquerading as "community." What are the social implications of this—when one company basically controls the insights and experiences of the entire online world, with extremely personalised and targeted social and behavioural engineering on a scale never before seen?
Facebook是一家非常强大的公司，利用了近20亿人的自我披露和收集的个人数据。它的用户群比任何国家的人口都多。该公司是一家无所不在的在线公司，对用户和非用户进行跟踪和分析。破解代码可以看到这台巨大机器的内部，以及Facebook如何将你的思想和行为转化为利润，无论你是否喜欢。这也不仅仅是单向交易。破解这段代码也解释了Facebook如何利用海量的网络数据来操纵你的思维和感受，以及为了Facebook的唯一利益行事，伪装成“社区”。当一家公司基本上控制了整个网络世界的洞察力和体验时，这会产生什么样的社会影响，以前所未有的规模进行极具个性化和针对性的社会和行为工程？
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